WITH MORPHEUS LABS, BLOCKCHAIN CAN BE INTEGRATED INTO THE EVERYDAY BUSINESS.
Morpheus Labs is a leading Blockchain-Platform-As-A-Service (BPaaS), providing critical tools, infrastructure, various blockchain protocols blockchain use case references organizations developers to build, test, and effortlessly test and manage applications. It provides minimal cost and time, equipped with relevant functions. The platform offers a range of intuitive solutions with which developers and organizations can use its platform to create effective solutions for various use cases.
The goal of Morpheus Labs is to create an easy and cheap blockchain solution for people to develop. Giving strength to businesses to solve the unknowns and complexities of blockchain technology.
Everyone has been talking about Blockchain lately. One way or another, many people have heard of cryptocurrencies, bitcoin prices reaching an all-time high this year, giant companies such as Amazon and Ikea that have put blockchain technology into their businesses and integrate them.
Many companies in large industries have been heavily affected by the recent epidemic. Many factors affect blockchain technology adoption in everyday businesses, such as the entire business environment, retail, hospitality, etc. Even if not all problems are resolved, it will lead to some security in some areas.
Blockchain provides a company with reliability, sustainability, data management, communications, etc. Provides many benefits for entrepreneurs to change their perceptions about the complexity and difficulty of understanding Blockchain. To enjoy the fruits blockchain technology brings to your business, you need to research, apply, and adapt to the project.
BIG COMPANIES ACCEPTING BLOCKCHAIN
Ali Baba
Alibaba is completely on the Blockchain. They are currently developing their own technology-based e-commerce platforms. As such, the benefit is the ability to collect and analyze data, identify fraud, and organize review processes to create a smoother experience for your employees, vendors, and consumers.
Amazon
Amazon implements to adopt and use blockchain technology in its advertising arm. They use secure data collected to analyze and understand the spending behavior of their customers.
Ikea
This giant is experimenting with payments in cryptocurrencies (currently Ethereum) in its operations base, hoping that they can be implemented globally in the future.
MAIN ADVANTAGES
Identification of customers, collect data
In business, collecting and accessing data is the most valuable asset and do not matter whether it is a B2B or B2C model, online or stationary, holding company or small business, one of the keys to success is identifying customers and understanding their needs/desires to develop appropriate marketing strategies. Blockchain can help protect your customer data in these areas. Since blockchain technology enables a business to store all data/information securely without another third party, it reduces the risk of identity theft and saves related costs.
Direct deposit option
Another feature that companies can benefit from blockchain technology is that they can collect payments directly from customers. It helps to hack a third-party payment gateway and save high fees for consumers and businesses. Also, payment is secured, which increases customer confidence.
Effective marketing strategies
Blockchain can help store customer data securely. With this valuable secure data, you can better identify your customers, browsing, and spending behavior. Companies call this a good loyalty marketing program, unique promotions, etc. Can turn it into good marketing strategies like.
Good marketing strategies that consumers can understand and relate to will make them more responsive. This age and generation are all about collecting valuable data, determining the right combination, analyzing and applying it. The good news is that blockchain technology, if done right can help a business with this.
Optimized experience
Businesses often thrive when direct stakeholders and the wider ecosystem work together. Although the truth is not as simple as one might expect. Imagine an ecosystem where Blockchain is common. Companies can follow their products from sellers. Live updates and information enable business owners and senior management to make more informed decisions. When information is more readily available, companies can better manage customer expectations, resulting in greater satisfaction for all.
Fortified defense against online attacks
It is difficult to get into the Blockchain and almost impossible to get into without deliberate human intervention. During this epidemic, online fraud and hackers increased around the world. Security breaches have far-reaching consequences. For example, lost sales, customer damage, and reputational damage are irreversible and can negatively impact the business forever.
We can safely say that the Blockchain is 99.9% secure, with many high-security protocols, data that cannot be “accidentally” deleted at all, an encryption level that almost no hacker (computer or human) can hack.
Result
More trust in stakeholders
Blockchain alone has no effect on change in a company. However, suppose the Blockchain is implemented correctly with a different mix of products / services and marketing. In that case, it can lead to a fundamental change in a company, no matter how big or small the company is. The impact a company can have is very wide. While the startup is shaky and full of uncertainty, the result will be a better-optimized business that understands your customers, works in synergy with your internal and external stakeholders, and ensures an oiled business ecosystem.
Written by Naphtali Dabuk
For more information visit
